Compass Box Whiskey - No Name

Challenge:

Design the carton for Compass Box Whisky’s new, limited edition whisky.

What We Did:

This whisky was given NO NAME to let the whisky speak for itself, so we needed to create a carton that was subtle yet attention grabbing. To accomplish this, we used a very deep black with a combination of varnishes to give the brand presence without being too over the top. A small amount of foiling was also added to achieve a degree of sumptuousness, while maintaining a sense of subtly.

The Result:

The result showed off all that is great about this brand and the message it is portraying – a product that speaks for itself.