Tesco Easter Egg by Thorntons

Aim: Create packaging with maximum visibility

Special Features: Circular pack, varnishes and ribbon-tied top

Tesco challenged Thorntons to produce a large Easter egg and box of chocolates in a package that's unlike anything else on the market.

Our egg-cellent (sorry!) idea was a carton that can be stored and delivered flat, and then easily made up into a strong, fully circular pack with a striking top feature. This unique pack helped Thorntons win the job and the product was a complete sell out.