Tesco and Morrisons dips

Aim: Explore a new stacking solution

Special features: Unique vertical display with minimum sleeve size

Supermarket dips are traditionally packed side by side. We were asked to create packaging that maximised shelf space but allowed the product to remain machine packed.

Our clever solution allows three pots to be packed on top of each other. We worked closely with the supplier to ensure it worked on their lines. The design proved so successful it's been adopted by retailers for other products.