Where the magic starts...

Our lovely big creative design studio sits at the heart of our business. It's a thriving, energetic hub of a place where our designers get busy bouncing ideas around and conducting interesting experiments (no bunsen burners involved!).

The studio team develops the structural design of our cartons and considers everything from product presentation and on-shelf appeal to transportation, environmental impact, budget and packing. It's all about providing you with high-performance packs that really drive sales, without costing the earth.